Source FY2025 audited financial statements, restated in the modelWorkings data appendixUpdated 24 September 2026
The read
The largest company here by revenue: SAR 3.1B, 35.2% of the four, with growth of +39.2% in FY2025. The corporate book did nearly all of it, and industrial and operational contracts have gone from about a fifth of the company to more than two fifths since 2021.
It earns 14.8% on invested capital against a cost of 11.5%, a margin of +3.3pt, the narrowest of the four. The return fell to single digits after it bought a company in 2022 and nearly doubled its invested capital in a year, and it has climbed back in each year since. Debt to equity is 0.36x against a sector median of 0.10x, and interest is covered 5.2x over, the thinnest cover here.
Free cash flow of SAR -29.2M is the only negative figure in the sector, on receivables of 52 days and a book growing faster than its cash. It pays out 24.7% of net profit, the least of the four, which is the consistent decision for a company in that position.
The bet it made
Maharah bet on the corporate door and on size. Corporate contracts are 84% of its revenue, the largest corporate book in the sector at SAR 2.62B, and its deployed workforce doubled from 22,100 in 2021 to 43,900 in 2025.
It is also the only one of the four to have bought growth. In 2022 it spent SAR 738M acquiring a subsidiary, its debt went from SAR 14M to SAR 594M in the same year, and invested capital nearly doubled. Return on capital fell from 22% to single digits and has climbed back since, to 15% in 2025, while the debt has been halved from its peak to SAR 317M.
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Maharah | 0.9% | 0.8% | 0.8% | 1.7% | 0.4% |
| Al Mawarid | 0.3% | 0.4% | 0.4% | 0.2% | 0.1% |
| SMASCO | 0.4% | 0.9% | 0.9% | 0.8% | 1.5% |
| Tamkeen | 2.6% | 1.8% | 2.9% | 2.3% | 0.6% |
Where the money comes from
Corporate
SAR 2.62B and 84% of revenue, up 45% in 2025. Industrial and operational contracts are SAR 1.37B of it, nearly double the year before. Hospitality and healthcare, where it made its name, is SAR 457M and the largest such book in the sector.
Household
SAR 346M and 11% of revenue, down from 23% in 2021 as the corporate book outgrew it. The line itself is barely larger than it was then.
Hourly
SAR 147M and 5% of revenue, roughly double its 2021 level and the third-largest hourly business of the four.
What it does with the money
It pays out the least of the four, 25% of 2025 earnings, which is the right order of priorities for a company whose free cash flow went negative in 2025, at minus SAR 29M, while revenue grew 39%. Receivables grew faster still, by half in the year.
It also carries the widest gap between visas bought and visas used. It bought SAR 70M in 2025, used SAR 43M and had SAR 22M refunded, the largest refund in the sector for the third year running: capital that sat on the shelf for a year and came back having earned nothing.
What comes back to shareholders
Of what it earned in FY2025, Maharah declared SAR 0.15 a share, 24.7% of net profit, against free cash flow of SAR -29.2M. In this sector free cash flow moves with the receivable more than with anything else, because the asset is a worker who is paid monthly and billed on the customer's terms. Read it beside the days sales outstanding, not on its own.
In context
This company only means something next to the other three and against the economics of the industry they share.
Read the industry piece See it against the others